Work / Whispers of Alara

Whispers of Alara

A fine jewellery brand, from its strategy to its website.

Whispers of Alara · Fashion and sportswear · Branding, Website, Content, Strategy

The MedallionThe store's opening film: the pendant, the ring and the bracelet on silk, then the logo.

Whispers of Alara is fine jewellery from the Arab world, made in 18k gold, enamel and natural stones. Each collection starts from the region's architecture: Amara from the domes of Amman, Sinan from the Ottoman geometry of Mimar Sinan. Sinan Expressions sets one pattern in three stones: verdelite, rubellite and tanzanite.

Alternative Space developed the brand from the strategy up. The brand strategy set who the jewellery is for and gave each channel one job: the website sells, social media tells the story. The brand identity followed: the logo in English and Arabic, charcoal and sand with burgundy and pale lavender, Amandine and Aileron for type, and the guidelines. The studio then designed and developed the e-commerce website: every colour of every piece has its own page, and the hero film plays as the page scrolls. It also makes the brand's content for social media.

The markThe stacked lockup, drawn in line by line.
The colourCharcoal, sand, burgundy and pale lavender, each with four tints.
The guidelinesThe cover, the logo, its colourways and its use, then Amandine and Aileron.
The typeThe tagline in Amandine, the website's introduction in Aileron.
Envelopes in stone-coloured card with a red band printed Whispers Of Alara (a mock-up)
The envelopesStone card, a red band with the name, the tagline on the flap.
The printThe certificate of authenticity, two cards and the ring-size brochure, at one scale.
The website, on a phoneThe opening film, the introduction and the two collections.
A product pageThe ring turns; the price, the size wheel and the rest of the set follow.
The home pageThe logo settles into the bar while the film runs from the pendant to the bracelet.
The turnsOne ring in verdelite and in rubellite, a full turn each.
Two hands on a stone-coloured jacket, a pavé ring on one finger and a pendant above
Sinan PavéThe ring on the hand, the pendant above.
The Sinan collectionThe stone switcher steps through verdelite, rubellite and tanzanite.
The Amara pendant in turquoise enamel with a diamond bar, at the collarbone
AmaraThe pendant in turquoise enamel with its diamond bar.
A hand on a white jacket wearing an Amara ring in turquoise enamel, the pendant above
Amara, wornThe ring in turquoise enamel on the hand, the pendant above.
A woman with her head turned to the light, wearing the Sinan Pavé earring, ring and pendant
Sinan Pavé, wornThe earring, the ring and the pendant, turned to the light.

Whispers of Alara, fine jewellery. Brand strategy, identity, guidelines, website design and development, and social content by Alternative Space. The website shown is the build, ahead of its launch. The product pictures are the brand's own renders. The opening film is generated, and the 360-degree turns are generated from the renders. The envelopes are a presentation mock-up. Typefaces Amandine and Aileron.

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