Branding agency in Dubai for new businesses.

A branding agency decides what a business stands for and gives it a face: the name, the logo, the colours, the type and the rules that keep them consistent. Alternative Space, a design studio in Dubai Design District, also makes the website and the first content from the same idea, so customers meet one company on the sign and on the phone. The work starts with who the business is for, and ends with files and guidelines your team can use without us.

A brand identity is the system a business is recognised by: the mark and the wordmark, the colours, the typefaces, the look of its photography, and the guidelines that set the rules, delivered with the files. For a business about to open, it also covers the first things customers hold and see, such as packaging, signage, stationery and templates for the first posts. When there is no name yet, the name comes first.

A logo is one piece of a brand identity. The logo is the mark people remember; the identity is the system around it, the colours, type, imagery and rules that make a menu, a sign and a post look as if one business made them. A logo bought on its own leaves every later piece to be guessed, and the guesses rarely agree. Our article on brand identity and logos shows the difference with an example.

A creative branding agency should show work you would want for your own business. Look for cases made for businesses like yours, each saying what was delivered and which pictures are mock-ups or renders. Then ask how the fee is set, what is handed over at the end and who you will speak to while the work is made. At Alternative Space you speak to the team that does the work. Our guide on how to choose a branding agency lists the questions to ask before you sign.

Corporate branding for a company that is already trading starts with what customers already recognise. We look at the name, the mark, the colours and the signage the business uses today, keep what still works and redraw the rest, so the old and the new read as one company. New guidelines then replace the old ones, and every later piece is made from them, whichever team makes it.

Our fee for a brand identity follows what the identity has to cover: whether the business needs a name, how many pieces the launch needs, and whether packaging, signage or a website come with it. We quote after the first call, once we know those, and the fee is fixed in writing before any work starts. Anything added later is quoted before it starts, so nothing reaches the invoice without your yes.

Brand identity work takes as long as its scope and its approvals. A mark with guidelines moves faster than a full launch with a name, packaging and signage, and every round of changes waits on your feedback. The proposal dates each step before you sign, from the idea to the handover. Bring your opening date to the first call and we will work back from it, so you know what fits before you commit.