Expertise / Content
A content creation agency in Dubai that starts from the brand.
Imagery, brand films, reels and campaign artwork from Alternative Space, made from your brand's own rules, so everything you publish looks like the same company.
Clients includeWhispers of Alara, Emaar, Manaban Oud and Alia Bin Omair
Week by week
Content creation goes wrong slowly. Made week by week, it drifts from the brand until the feed looks like five companies, and customers see it before they see the shop or the site.
We start from the brand's rules, so every piece belongs.
What we make
Product imagery
Products shown in the brand's light and palette, photographed or generated, for the site, the store and the campaign.
Brand films
Short films that look like the business from the first frame.
Reels
Vertical films cut for the platforms your customers use.
Campaign artwork
Posters, outdoor and digital artwork, from one idea.
The content plan
What to publish and when, planned around what customers search for.
Product photography
Product photography follows the brand's light. We set the surfaces, the backgrounds and the light from the identity: the piece on white for the product page, worn or in place for the feed, on clay or cloth where the palette calls for it.
Generated imagery covers what a camera can't reach yet: a ring turned through each of its stones from the maker's renders, or a room that is still an architect's plan.
Cut for where it runs
A campaign starts from one line and one image. It follows the customer from the poster to the card in their wallet and the cup in their hand, all in the brand's palette and type.
Content production includes the versions. A film becomes a vertical reel, a post for the feed, a wide banner for the website and a still for print, each framed for its own screen rather than cropped from one master.
Planned from search
A content plan starts from what your customers search for. We map the phrases they type to the posts, films and pages that answer them, then set what goes out when and what each piece is for.
What we work from
Brand files are the raw material: the logo masters, the guidelines, the fonts, and the product renders or the pieces themselves. Where something is missing, we say so before the work is scheduled, so no frame is made from a guess.
Launch and website imagery
Launch content is the first test of a new identity. We make it alongside the guidelines, so the opening posts and the first film are ready on the day the brand goes public.
Website imagery is made to the layout. Each image is briefed for the slot it fills, at the shape the page needs, and checked in place before the set is approved.
Brand films and video production
Video production starts from the brand here, not from the camera. We write the idea, make the footage and cut versions for the website, the store and the campaign.
Where footage is generated, we say so.
How a content project works
- 01
What you publish now
On the first call
Where it runs, how often, and what the brand's guidelines already cover.
- 02
The proposal
Before the first frame
The pieces, the formats, the dates and the fee, set out in writing.
- 03
Shoot, generate, edit
On the agreed dates
Each piece made from the guidelines, with the rounds of changes the proposal sets.
- 04
Delivery
On the delivery date
Every version sized for where it runs and handed over with its files, with support for the three weeks after.
Questions
What does content creation include?
Content creation covers what a brand publishes after launch: photographs, films, reels, campaign artwork and the plan that schedules them. At our studio in Dubai Design District every piece starts from the brand's own guidelines, so a reel and a billboard look like one company. The same team that designs identities makes the content, and checks each piece against the rules before it is delivered.
How do you keep the content on brand?
On-brand content comes from the guidelines: the palette, the type, the way photographs are lit and framed, and the voice. We make each piece from them, not from the last post, and check it against them before it is delivered. Repeated choices, the same light, the same crops and the same type on every film, are what make a feed recognisable before the logo appears. Where a brand has no guidelines yet, the work starts there.
Do you make films and video?
A brand film starts from an idea, then the footage. The films on our case pages are built in code from each brand's logo, palette and type, or generated. A film made from the real logo files carries the exact mark and colours, which a stock clip cannot.
Which platforms do you make content for?
The platforms we make content for are the ones your customers already use: Instagram and TikTok for reels and posts, the website and the online store for product imagery and films, and print and outdoor for campaign artwork. Each version is framed for its own screen and format. The content plan decides which platform gets which piece, and what each piece is there to do.
Do you use AI-generated images, and do you say so?
AI-generated images are used where they serve the work, and we say so every time. They start from the brand's own files, the product renders, the logo and the palette, so the piece, the stone and the colours are the real ones. Every delivery says which frames are generated, which are renders and which are mock-ups, so you can tell your own customers too.
How do you set the fee for content?
Content fees follow the set itself: how many pieces, which formats, whether there is a shoot or generated imagery, and how many versions each piece needs. We send a written quote after the first call, and the fee it names is the fee; additions are quoted first. We price the work, never the hours, so you know the total before anything is made.
How long does a content project take?
A content project takes as long as the set and its approvals. Imagery made from existing product renders moves faster than a shoot that has to be planned, and a round of changes can only start once your notes are in. The proposal sets a date for each stage, from the first frames to delivery, working back from your launch or campaign date. Tell us when the first piece has to go out.
New business
Tell us what you're starting.
We reply within two working days and suggest two times for a 20-minute call.
Answer three questions