A brand is the common ground between a client and its audience, and the studio draws the frame around it. The mark is that idea drawn: two offset squares, and the square they share.
The mark is drawn solid or in line. Where the two squares overlap, the shared square prints as the blend of both inks, the way a screen print would: cornflower and red pencil print as a deep wine, pistachio and lilac as an olive.
The palette is paper and ink, #F4F1EC and #141414, with four accents: cornflower, red pencil, pistachio and lilac. They come two at a time, never one alone and never all four, which makes six pairs. On this site each discipline has a pair of its own.
The name is set in Archivo Expanded at weight 600, in capitals, with DESIGN STUDIO beneath it. The text is set in RNS Sanz.
The identity, the guidelines, the stationery and the website are by Alternative Space. The photographs of the stationery are generated from the print files.